In 2006, when Spotify began in Sweden, hardly anyone knew what it was. But then the online streaming music phase began; Spotify was embraced by hipsters and those in the know about online music. Now Spotify is a commodity of the mainstream, the go-to for checking out ‘dem rad beats’ and listening to fresh tunes. And it is fantastic.
For those of you who haven’t used Spotify, it provides free on demand music streaming, or, for customers who pay a subscription, free songs. With millions of users online, Spotify is incredibly popular for the massive music library it possesses and all the features that link your music up with your friends via Facebook and other social media outlets. Users can create playlists with their favourite songs, search up and listen to new ones, receive and send recommendations, check out what their friends are listening to, and listen to other people’s playlists.
In the music industry, where sales were dropping significantly, you might think that this was due to the boom in online streaming. But with the rise of streaming has come the rise of music discovery and the fall of piracy. With so many song recommendations and new artists at your fingertips, users are able to scroll through and discover new artists and new songs that they may never have been exposed to otherwise. Taste in music has seemingly diversified, and further strayed from the ‘safe’ top chart mainstream music.
I started using Spotify just under a year ago, and I love it. Gone are the days where I flicked laboriously between YouTube videos, scrabbling for a potential new song to listen to that didn’t comprise of boring chords and repetitive riffs. I’d like to think that my music taste has developed and grown somewhat, from the more limited song knowledge I once had. Also, my appreciation for different genres and styles has increased. With an odd collection of favourite artists, ranging from the organic tunes of Jimi Hendrix to the soulful songs of good ole Amy Winehouse, I absolutely love the freedom of discovering new artists and what my friends are listening to.
If you haven’t already got a Spotify account, or have one but don’t use it, I thoroughly recommend creating one and using it. Also, it’s worth paying for an ad-free account to support the company and artists that provide for it. Spotify is an online service that really is worth the account setup. Diversify your music taste and embrace it!